How a high-end print magazine built a modern media business

This post is auto-generated from a public YouTube interview for personal study notes. It is not an endorsement. The transcript is machine-derived and may contain errors; refer to the original video for accuracy.

About this video

Design Anthology was founded in 2014 around a simple idea: some of the most interesting design work in Asia-Pacific wasn’t getting the attention it deserved.

The magazine set out to give those designers a global platform, wrapping its journalism in a premium print product designed to be kept rather than discarded.

Over time, it has grown into a broader media business spanning print, digital subscriptions, events, branded partnerships, and a YouTube channel with more than half a million subscribers.

Jeremy Smart joined Design Anthology in 2018 as an art director and gradually moved into editorial leadership, becoming its sole editor in chief last year.

In a recent interview, we discussed why the company still sees premium print as central to its identity, how it has built an advertising business around long-term relationships rather than audience scale, and how its fast-growing YouTube presence serves as a gateway into the rest of the brand.