How a coaching conference turned into a seven-figure media business

This post is auto-generated from a public YouTube interview for personal study notes. It is not an endorsement. The transcript is machine-derived and may contain errors; refer to the original video for accuracy.

About this video

When Aaron Wilbur launched The Coaches Site in 2010, he simply wanted to solve a problem he kept seeing in hockey: the best coaches were constantly sharing ideas with each other, but that knowledge rarely made its way to coaches at lower levels of the sport.

What started as a small coaching conference eventually turned into a subscription platform with more than 41,000 coaches across 54 countries and over $1.5 million in annual recurring revenue.

In my interview with Wilbur, we discussed how he turned conference videos into a subscription product, why evergreen content works so well for coaching education, and how he’s building a platform that allows coaches across all sports to share and monetize their expertise.