What SaaS Buyers Actually Want in 2026

This post is auto-generated from a public YouTube interview for personal study notes. It is not an endorsement. The transcript is machine-derived and may contain errors; refer to the original video for accuracy.

About this video

Private equity firms have quietly raised the bar on what metrics they need to see in a SaaS before they’ll conisder putting in an offer.

I sat down with Einar Vollset from Discretion Capital to break down the 6 moats buyers now require before they'll even consider a deal — and why it matters even if you never plan to sell.

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About Me: I’m Rob Walling. I’ve been building, growing, and acquiring SaaS companies for nearly two decades.

I’ve started six companies (five of them bootstrapped) and exited multiple times, most notably selling Drip in 2016.

I’ve invested in over 200 startups, and my focus is on helping founders build multimillion-dollar companies without the pressure of the traditional "unicorn or bust" venture capital model.

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