Don't Start a SaaS in 2026 Until You Watch This

This post is auto-generated from a public YouTube interview for personal study notes. It is not an endorsement. The transcript is machine-derived and may contain errors; refer to the original video for accuracy.

About this video

SaaS is an incredible business model, with recurring revenue, high margins, and big exits. But there’s a dark side most founders don’t see until it’s too late.

In this video, I break down the uncomfortable truths every founder should know before they dive in.

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About Me: I’m Rob Walling. I’ve been building, growing, and acquiring SaaS companies for nearly two decades.

I’ve started six companies (five of them bootstrapped) and exited multiple times, most notably selling Drip in 2016.

I’ve invested in over 200 startups, and my focus is on helping founders build multimillion-dollar companies without the pressure of the traditional "unicorn or bust" venture capital model.

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