This Vision Playbook Will Change YouTube and Your Life | Ebi Atawodi

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About this video

​ ​ My guest today is Ebi Atawodi.

Ebi is the Director of Product for YouTube Studio, the home for 65M creators (including me). Ebi gave me an inside look at crafting Studio’s vision and how to define yourself beyond your job title.

Ebi’s super inspiring, and you'll love our chat.

(00:00) If I took away your job title, who are you? (03:44) Defining the vision for YouTube Studio (07:30) Tell me what's painful, not what you shipped (11:18) Transforming a vision into strategic themes (21:24) What most people don't realize about platform PMs (28:59) Balancing the needs of big and small creators (33:23) Why the little moments really matter for creators (38:01) Why Ebi took time off to make a short film (43:50) I'm a storyteller, and nobody can take that away

Where to find Ebi Atawodi: